SFMC Email Intelligence Dashboard

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Drop your SFMC export here

Salesforce Marketing Cloud CSV or Excel exports are automatically parsed, cleaned, and normalised — no setup needed.

.xlsx .xls .csv SFMC Summary Tracking Extract

AI Insight — key performance lever

Analysing your data...

KPI overview

Open rate

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Industry benchmark: 21.5%

Click-through rate

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Industry benchmark: 2.6%

Unsubscribe rate

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Healthy threshold: <0.26%

Total sent

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Engagement funnel

Sent → Delivered → Opened → Clicked

Conversion rate and drop-off at each stage · all campaigns combined

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Performance trend

Last campaigns

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Open rate CTR

Send time optimisation

Open rate by day × time of day

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Low

High

Subject line intelligence

Avg open rate by pattern

Pattern Performance Avg OR Count

Top campaign groups

Grouped by campaign prefix · click to expand

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Actionable recommendations

Prioritised by impact

Section 1 — overall revenue summary

Total Margin

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across all campaigns

Total Sales

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conversions

Avg Margin / Send

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per email delivered

Total Visits

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web sessions driven

Avg Margin / Sale

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revenue per conversion

Margin by campaign group

Total £ margin · ranked highest to lowest

Sales by campaign group

Total conversions · contribution % of total

💡 Revenue insight

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Margin contribution breakdown

% share of total margin per campaign group

Visits vs Sales funnel

Web sessions driven → conversions achieved

Section 2 — individual revenue performance

Margin per Send

£ margin generated per email sent

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Sale per Send

Conversions per 100 emails sent

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Margin per Sale

Average £ value per conversion

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Revenue efficiency chart

Click rate vs Margin per Send — bubble = total margin

Visit-to-Sale conversion rate

% of web visits that converted to a sale

Section 3 — challenger vs control revenue comparison

A/B revenue head-to-head

All 7 revenue metrics compared per paired campaign · green = better performing variant

Campaign	Variant	Sales	Margin £	Margin/Send	Sale/Send %	Margin/Sale £	Visits	Conv %	Winner

📊 Comparative analysis

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Audience engagement distribution

Subscriber activity breakdown

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engaged

Predictive performance model

Next 4 campaign forecast

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Predicted OR 25% target